Deciding between the format for their mobile and smartphone-based products is a big dilemma for developers. Build a mobile app or stick with responsive web design?
Each option has its own advantages and isn’t indeed better than other, depending on your business needs.
Responsive Web Design – A solution to high-end Device adaptability
Some Basic Principles of Pure Mobile Website:
- Accessed through browsing
- Static & navigational user interface
- Requires connection
- Somewhat limited Features
Ref: CEM4 Mobile Analytics Company
Mobile App – A Simple Approach to Business Recognition
With blasting demand of smartphones, iOS and Android App Development is growing more and more influential medium of software creation.
Mobile Apps are lightweight applications which help to the aware audience about your brand or business. Companies can use a mobile app to enhance the level of seamless interactivity with their customers. It can act as a valuable tool for modern businesses. In this modern era, if your brand doesn’t have a mobile app, it implies you are lagging back from your competitors. If you have then eventually, it will make your clients satisfied and enhance your business growth.
Some Basic Principles of Pure Mobile App:
- Accessed after being installed
- Interactive User Interface
- Available offline
- Can make use of phone features like location services, camera, etc.
Ref: A breakdown of which platform users prefer for different tasks.
A comparison chart to distinguish between Responsive Web Design Vs. Mobile App?
|Feature||Responsive Mobile Website||Mobile App|
|Development Cost||Economical than designing a mobile app from scratch||Expensive and doesn’t suit everyone’s budget|
|App Store||Not necessary||Available|
|Approval Process||None||Sometimes Mandatory|
|User Access||Via browser with little to no user configuration||After installation and some user configurations|
|User Experience||UX is centered on a website which has been optimized for separate mobile devices.||UX is centered on mobile phones only which is enhanced moreover by applying HTML5.|
|Navigation||Top to bottom by default||Carousel approach for navigation|
|Performance||Drops in performance while server transfers massive media files||Reliable and contoured performance most of the time|
|Implementation Time||Longer development time needed||With all the features known, it is a speedy process|
|Adaptive to mobiles device||Good||Best|
|Maintenance||Less maintenance cost needed||Moderate maintenance cost needed|
|Marketing and SEO||Only one marketing strategy is required||Entirely different marketing strategy is needed to promote your mobile app|
So, What’s right for you?
Not one answer works for everyone. If resources allow it, some suggest building both to capitalize on both platforms and audiences for improved results. To decide which one is right for you, it’s essential to evaluate your specific goals & prepare a roadmap, consider all of the criteria above and determine which most closely aligns with your intended audience. You can also Hire Android App Developer to get great result-oriented solutions for your brand.